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Westin Automotive Products of Irwindale California, has announced a partnership agreement with Wade Automotive Products of Salt Lake City. Commenting on the transaction, Bob West, Westin’s Senior Vice President of Sales & Marketing, said that; “the two companies will be merging their sales, marketing, distribution and customer service functions as part of this new business relationship; manufacturing for all Wade products will remain in Salt Lake City”. West also stated that; “Westin will be investing heavily in the future of Wade in the development, marketing and sales of new products”. “Wade allows Westin to diversify beyond Trucks and SUV’s by offering and developing products for Cars and CUV’s”. Jeff Wade, CEO of Wade Automotive said; “the combination of these two important brand names will bring about tremendous benefits for both existing and new customers throughout the industry”. With over 30 years of service to the specialty equipment automotive aftermarket, Westin is best known for its award winning line of grille guards, step bars, running boards and rear step bumpers. Wade, with 25 years in the industry and known for their bed protection products, also offers top quality wind defectors, bug shields and hood scoops for trucks and automotive applications.
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